What Is Domain Authority (DA) and Why DA Important For Your Website SEO?

As you know, there are many SEO elements are present including meta title, meta description, keywords, content, image, backlinks, and much more. Out of all these SEO elements, domain authority is a more prominent and appealing element for your site, so let’s start.

Domain authority —
Domain authority shows the ability of that website to earn higher rankings in search result pages. Domain authority involves a scale and scores that help to crack the competition for the same content and niche. In simple, DA is a representation of how your website ranks on the search engine for a given search query. DA is used for comparison with other websites in SERPs. And so it helps signify how reasonable your website will rank.

Moreover, you can also take DA as an indication about how trustworthy, credible, and strong the website is in comparison with other competitive sites for your keywords, query, niche, and content.

The significance is that you can watch your opponents and also make major changes that will help you rank higher than them.

1. What is domain authority?

One of the first and most essential questions, always studied specially by keen web experts and SEO people is that What is domain authority

Domain authority is basically a score described by search engine ranking, that indicates how credible a website is to rank on search engine result pages [SERP]. Domain authority algorithms use machine learning, so for the purpose of rankings, the algorithms grow over time to improve the accuracy of the scores.

Domain Authority scores range from 1 to 100 (designed by MOZ), with higher scores you get for your web that many possibilities for reaching a greater chance of ranking your webpage on search result pages. If you are all new in blogging and creating a website, probably the DA score starts from 1 and it goes further till 100.

Moz uses a standard scale that applies a machine learning model to calculate the search engine ranking score derived from the most suitable and right linking structure data for a particular website compared with the rankings across multiple SERP positions. In simple, domain authority is measured by calculating the number and quality of backlinks for the content provided by the website. And so why domain authority is necessary to get your site ranking.

Other metrics calculated by this Moz SEO Analysis Tool contain website age and social media score too. The domain authority calculation is all itself and machine learning as I said above. So it finds and predictable the "best fit" algorithms using a machine learning model so that it is closely related to the ranking of thousands of your link data on actual search results. You will archive a higher DA score when you get high-quality backlinks; the higher quality backlinks pass on then more domain authority will have and earn you more trust in the search engine's eye.

2. Why domain authority is important?

Google itself don't calculate domain authority but index all your pages. However, the authority of your website has been followed by the eyes of Google search results.

Nowadays, there are lots of bloggers working to stand in the market. Domain authority is necessary to get your site ranking against your opponents. Google likes and always tends to provide its users with trustworthy information and satisfactory results.

It means that the more authority content you have, the more customers you can attract through organic search and your website will be at the top for the long run in the google search result pages. If you have a website and if Google considers your website is important then the search bot will put your links visible at top of a search result. Not just for your niche but as a professional you must work for your targetted keywords and promoting pages to reach the top of the search result.

Why even though all the paid effort on your website and SEO is not optimized and delivers good results on SERP? To have a good domain authority score, popularity, reputation, goodwill, strength, keywords, content, trust-building, and many more things matter a lot! Ultimately, what I am saying is, improving your reputation and building trust with search engines should be important factors in your SEO strategy. Now you got an idea of how much domain authority is important for your website ranking and SEO optimization.

3. Increasing your site authority and reputation

As I said, all the domain authorities start calculating from 0 to 100. The more score you have the more site ranking goes higher and hence it will effective in order to gain higher positions in search results.

Most of the time, large-scale business sites have a large number of followers and professional bloggers who work with SEO experts are usually associated with them and therefore their site has high domain authority scores.

For example, websites like Amazon and Apple have high domain authority and come with scores over 90. Smaller, startups will have lower domain authority, sometimes ranging between 20 and 30. A brand-new website always starts with a domain authority score of one, and that score will increase by the time when the site earns more and expand the number of quality pages and content along with backlinks.

Domain authority is the simple marking of why the specific website is good and should be ranked higher compared with others. Higher DA sites provide good info and authentic data better than lower DA sites. So with higher DA, you can drive more customers through organic search.

4. Good or bad domain authority for website?

Domain authority is rating, so there are nothings like good or bad ratings.

It is all about the comparison by your competitors online, you can understand that the good domain authority score is the one that is higher than your competitors, and bad domain authority is one that’s lower than your competitors. As simple as that!

Remember, DA simply predicts how high your site will rank in the SERPs. If your website will rank higher than your competitors it is probably your mission is fulfilled. The only advantage of having a higher DA is that it can make it more challenging for your competition to fight against you.

5. Improving your domain authority?

Since domain authority is essential to rank your website SEO, you improve your SEO standard strategies, using on-page SEO, off-page SEO, and technical SEO.

Primarily, you can create good content and expect that other sites and publishers eventually pick it. However, this passive approach is less likely to give you the results you’re looking for. Ultimately, I can say that the best way to influence the domain authority metric is to improve your site’s overall SEO health.

A backlink is another crucial factor that matters a lot.

You’ll want other reputable sites that have lots of backlinks to link back to your site, you can do this by writing guest posts and running backlinking campaigns.


You also need to read the page talks about improving the DA score; 11 Ways To Increase Domain Authority (DA) Fast in Your Blogging Niche

Domain Authority FAQs (Frequently Asked Questions)

Please take a moment to read through our FAQ section for quick answers to common questions.