10 Lessons Learned from 2023 (That Will Boost Your Traffic & Sales)

Hello everyone! It's that time of year when I conduct website audit. During the site audit & performance check, I got to know that the past year of 2023 was like an important chapter in my digital journey. It was like a rain of learning new lessons & fresh strategies with better experiences. It shows me that, getting new techniques first to learn, test, experience, and then update quickly. And so, I'm here on this page, going to talk about some of the most valuable & practical lessons I've discovered throughout the year with you.

Game-Changing Web Lessons —
Even though you are a blogger, vlogger, YouTuber, marketer, influencer or just started your online journey, grab your seat now – these insights and my personal understanding derived from the past year will definitely gonna help you transform your current content creation strategies!

Learning from the importance of a user-friendly web design, and fast web page loading to the unexpected wave of Bing traffic, this year made me think again about my all traditional assumptions and opened my eyes to new opportunities. It wasn't always smooth working – let be honest, who enjoys disturbing pop-ups? But I experimented with new ways, faced issues, analyzed results, and finally found some hidden gems in the fast-growing world of online marketing.

Here's a short part of what you can expect in the coming posts: So these are just a few items, we are going to discuss more exciting things that surely help you in your digital walk. So just have a favorite cup of coffee/tea, seat relax, and get ready to update your traditional vision to new things on the journey of growth with me. As learning new things and adopting them as quickly as possible are constant things in the digital world. Let's do it together.

1. Website Design Affects User Engagement & Conversion Rates

I must say the impact of blog design and loading time affect actually on conversion rate for the site.

It’s not just about the content, the design of your blog and its loading time plays a significant role in conversion rates. A well-structured, user-friendly site that quickly loads helps to keep visitors engaged, reducing bounce rates & increasing the chances of high conversion.

Your eye-catching template, pretty layout with fast loading speed can boost user experience considerably. If you are professional blogger then I recommend the page to read: 33 Effective Tips To Speed Up Blogger Blog.

Here are the fundamental factors you need to consider, such as responsive web design, easy navigation, optimizing images, and removing render-blocking elements to create a smooth & engaging experience for your visitors.

Here on PBB, I have shared and always posted about my tech updates, including blog design tips verifying the importance of web design and loading time, and how they can affect your conversion goals.

This year, I learned that a catchy design and lightning-fast loading speed are like a welcoming smile and a friendly handshake with your visitors – It sets the tone for a positive user experience, which can eventually cause more conversions.

2. Email Is NOT DEAD, It's Growing.

Forget the doubters who used to argue 'email marketing is dead! Not working...'

In 2023, I found its true potential. Building an email list is like having a hidden weapon. It works as a direct connectivity to the community of active readers. Your email subscribers are likely to tend to read about your latest content and updates. It is one of the best monetization strategies to generate revenue without depending on Google algorithms totally.

In the previous page, 7 Email Marketing Tips Mastering the eNewsletter I have debunk the misconception that email marketing is not working and share my personal experiences that highlight its effectiveness.

From building an active, engaging but loyal subscriber base to having strong relationships and converting visits into longer conversions, this email marketing remains a top choice for digital marketers.

It’s all about creating tempting emails and targeting the right audience. So I suggest exploring email marketing strategies, updating your tactics, and reworking your best practices to use this marketing method and unlock its revenue-generating option.

3. Pop up: NO NO, LightBox: Yes Yes

I must say, pop-ups that don't pop your patience but lightbox work magically.

To be honest, we know that, those disturbing pop-ups can be very annoying. But last year, I got to know the power of the lightbox and its conversions. When it comes to increasing conversions, one widget I recommend is the lightbox. These beautifully looking, targeted pop-ups appear smoothly, offering useful content or tempting deals. The results? Higher conversion rates skyrocketed compared to those more disturbing widgets.

Lightbox has the ability to drive attention and provide quick but attractive information and this significantly increases engagement & conversion rates. So adopt strategies for maximizing the possibility of lightbox conversions and take your website performance to higher levels.

4. The collaborative power of content sharing.

In this extended and ever-growing ocean of the internet, building connections is key.

You may also like to read the most trending page; 16 Benefits & Importance of Online Marketing

I suggest boosting your content reach through collaboration to expand your reach. Learn to build relationships with fellow content creators to join new networks of engaged readers.

I must say, collaborative content-sharing is a win-win strategy for you, and your community. Know the secrets to successful content sharing and have all the benefits to boost your online presence.

5. Earning Backlinks with guest posting & commenting

As a professional, you know that backlinks are the golden tickets of SEO, and this year, I have brushed up my required skills to earn them. The secret recipe? Regular blog commenting and organic guest posting.

Never underestimate the power of blog commenting and guest posting - it helps to boost your site’s SEO and increase its visibility on search engines. For building a strong backlink profile, blog commenting & guest posting plays an important role, especially in increasing domain authority quickly.

By adding intelligent comments & true opinions on relevant blogs, you can easily build trustworthy relationships with other bloggers. And on the other hand, by contributing guest articles with practical views you can earn those beneficial backlinks to boost your search engine rankings.

In my previous article, I shared valuable insights and 25 Benefits of Guest Blogging to boost your website visibility and drive targeted traffic.

Whereas, I also posted one of the most important lessons I learned which is; Why You Must Avoid Blog Commenting Just for Getting Backlinks to help you establish authority in your niche. My suggestion is to explore the tactics, techniques, and best practices for using blog commenting and guest posting to amplify your backlink portfolio.

6. Sales Increase Without Google Rank.

As an online publisher, you are already aware of Google, a giant search bot, a big player in the Internet market. but this year, I discovered there's a whole world of opportunity beyond its search results. My secret sales weapon: know your audience.

In the fast-growing market of online sales, there are alternative ways to get success that don't only depend on Google rankings. By optimizing your marketing strategies by studying past performance, trying wider opportunities, and tracking ongoing results, you can earn amazing results. This actionable strategy includes various steps from using social media platforms to optimizing conversion, you will find better opportunities that are out of traditional search engine scope.

7. Affiliate Marketing Beats Advertising.

Gone are those days when you were depending on traditional advertising only to earn money. In 2023, I became totally fascinated with affiliate marketing. I must say, affiliate marketing can be a more profitable pattern than old-style, conventional advertising.

It's a win-win situation where you are promoting a number of products & services you love, and for that, you are earning a commission for every sale you generate. It is the biggest reason why affiliate marketing beats advertising.

By posting product reviews, and promoting services that are related to your readers, you can earn referral income and with recommendations, you can build trust with your readers. It's a fantastic way to multiply your income sources and use the power of trust-based recommendations. You can say, affiliate marketing is your ticket to profitable partnerships.

In the previous article, I already discussed affiliate marketing and highlight its advantages. From earning high revenue to building beneficial brand partnerships, this approach opens up a world of wider income options. I suggest digging more about the affiliate tactics, tools, and strategies to start again on a successful affiliate marketing journey and open the doors for your successful online business.

8. Quality Traffic over Quantity

There is a saying "Go big or go home" which is actually not applicable specifically to blogging. This year, I learned that focusing on high-quality, organic traffic is actually more beneficial than driving high numbers of visitors. You don’t require a huge amount of traffic to earn money from your site. Rather, work on attracting organic traffic. These are the actual visitors who really want to connect with you and engage with your content, and are willing to switch from visitors to customers. It is the magic of organic traffic.

In my previous article of 10 Powerful Ways to Get Quality Traffic, I shared my understanding of the importance of organic traffic and why it should be your main priority for making money online. I also discussed the best strategies for targeting relevant keywords by conducting successful keyword research.

I want to say here again, that optimizing your content for the readers is more important than for search engines. Your quality visitors are more likely to convert into readers and then into customers. Suggesting you work on focusing a stable growth rather than high overrated traffic for creating a more productive & successful website.

9. Bing is not lesser than Google.

Here's a surprising thing I noticed from 2023 Bing traffic can sometimes give better results than Google organic traffic. While Google is there as a big player in the search engine market, Bing shouldn't be ignored completely in case to drive more search traffic.

I must say, don't underestimate the power of Bing, or any other search engine.

Bing's search console dashboard also shows all the required things, from low competition to a variety of user demographics, so targeting Bing can produce unexpected but added results too. I suggest you find new & more suitable strategies for optimizing your website for Bing too, for maximizing online visibility, having higher conversion rates, and more increased user engagement with this alternative search engine.

10. A Focused Site Wins Every Time.

You might know "Know everything, but master of nothing" This should not happen in blogging. In 2023, I got to know the power of specialized content and the significance of a niche website.

I must say and suggest you create a successful niche website and it will help you become an authority and niche expert that attracts a more number of targeted audience.

Practice new strategies for finding profitable niches, creating useful but unique content, and building a loyal community around your niche website. Know the importance of this kind of specialized content and take your online presence to a new level of digital success.